Thursday, 8 August 2013

Branding Project: More Logo Tests

Last week I continued working on the 'Coral' project with some different ideas. 

Considering the brand is meant to have lingerie and swimwear strands (under the name of 'House Of Coral') then I thought of using something lacy looking to encompass this. Something girly, flirty and fun.




My first idea was to use something that looked like the lace you find around the top of a pair of stockings and then fill the centre with a title. I quite like how this looks overall but I'm not sure how well it'd work as a logo on its own.


From there I wanted to try something that would look like a cut-out / stencilled look - and possibly something that could be laser cut to achieve this...

This is where my ideas led me... 









I thought that this kind of design would work well if it was used for a clothes tag or a price tag.
The side design could be cut out with a laser and it could be quite elegant looking. 




Similarly, I thought that something like this might look nice for a tag or logo or shop front design.
However, as nice as it might look I was concerned with the practicality of cutting something out this small... There's bound to be a better way or simpler way to do something elegant and fun...

Further designs to follow soon... :)


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