Thursday, 1 August 2013

NEW PROJECT: Company Branding / Logo Design (Initial ideas)

FINALLY! I have a new project to work on at my internship and it's a branding one involving everything you can think of... logo, posters, website, shop graphics... the lot!

I've done all the preliminary research about industry competition and started putting a client presentation together so when the project is finished (I don't think i'll be here long enough to finish everything) - bits can be dropped in easily as there's already a template available. 

Today is the first day I've begun making some logos for the new company, who are calling themselves 'Coral'. I think the first obvious steps of designing the logo would be to do what I've done and go straight to working with coral shells and sea coral. 




With the first shell I think I am going to try to figure out a way to use this as a 'C' for the start of the company name 'Coral'.




-A Closeup of two of the shells-



-A closeup of two pieces of sea coral-


I have also tried to use a kind of hibiscus flower native to the company's startup country - Jamaica. I'm not too sure how I feel about these yet though...



- Close up of flower-


This is just the start. More to come soon...

1 comment: