NEW PROJECT: Company Branding / Logo Design (Initial ideas)

FINALLY! I have a new project to work on at my internship and it's a branding one involving everything you can think of... logo, posters, website, shop graphics... the lot!

I've done all the preliminary research about industry competition and started putting a client presentation together so when the project is finished (I don't think i'll be here long enough to finish everything) - bits can be dropped in easily as there's already a template available. 

Today is the first day I've begun making some logos for the new company, who are calling themselves 'Coral'. I think the first obvious steps of designing the logo would be to do what I've done and go straight to working with coral shells and sea coral. 

With the first shell I think I am going to try to figure out a way to use this as a 'C' for the start of the company name 'Coral'.

-A Closeup of two of the shells-

-A closeup of two pieces of sea coral-

I have also tried to use a kind of hibiscus flower native to the company's startup country - Jamaica. I'm not too sure how I feel about these yet though...

- Close up of flower-

This is just the start. More to come soon...

Internship Work: Pop-Art Inspired Logo Ideas

Currently, at my internship I've been working (and am just finishing off) some logo designs and a presentation to show a client who is looking to re-brand/re-design their cafe. The name we have been working with so far is 'Hot on Top', and based on some pop-arty styled things we've seen around areas of London like Shoreditch and Lambs Conduit I drew up some hand written logos.

I don't know what will be presented to the client yet, but I really like the hand written, script looking text I've made... When it comes to choosing a definite colour though, the decision is really difficult to pick a favourite! 

Below is another variation on the theme I drew into the computer with my graphics tablet. Whatever I decide to use, the choice won't be an easy one!