Internship Work: Pop-Art Inspired Logo Ideas

Currently, at my internship I've been working (and am just finishing off) some logo designs and a presentation to show a client who is looking to re-brand/re-design their cafe. The name we have been working with so far is 'Hot on Top', and based on some pop-arty styled things we've seen around areas of London like Shoreditch and Lambs Conduit I drew up some hand written logos.

I don't know what will be presented to the client yet, but I really like the hand written, script looking text I've made... When it comes to choosing a definite colour though, the decision is really difficult to pick a favourite! 

Below is another variation on the theme I drew into the computer with my graphics tablet. Whatever I decide to use, the choice won't be an easy one! 

Moroccan Patterning: Repeat Pattern/Texture (Final Option)

The final option I created for the Moroccan food van I was asked to design for (at my internship) was a repeat pattern I made using a pattern I found and a texture that I created. This actually turned out to be my favourite result of them all, and annoyingly it only took me about 1 minute to create as I was messing around with some Photoshop effects for some ideas, and this happened! 

Yet again, it's another case of a happy accident when it comes to me creating patterns!

I kinda hope the client picks this pattern to cover his van!

It's definitely the best, in my opinion!

Moroccan Patterning: Continued

As a continuation of my post from yesterday, here are some examples of colour schemes I began playing around with after deciding on my pattern. Moroccan colours are generally quite earthy and golden, but their flag also has green in it. I tried to consider this when choosing my colours.

1. Red and Gold (simple but effective)

2. Green and Gold.

I developed the flowers a little further here by adding in some detail to their centres

3. Red, Green and Gold.

My favourite of the three. Bold, rich and lively.

I also played around with some other shapes and textures to try to create a mosaic/tiled effect.

Below is an example of what I mean.

I also tried creating a simple texture in Photoshop, which I'm aware the boss doesn't favour using (and which I'll post soon), but to be honest is my favourite design of them all... We'll soon see what the client thinks when he takes my mock-ups to him to view.

Start Of The Summer Work: Moroccan Pattern Work

Yesterday, I began my first day at a graphic design company as an intern (and thankfully not the making cups of tea kind!) I've actually got some work to do! The office is fairly chilled out, with 3 of us as interns and a few 15 year olds on work experience running around and so far - so good. The only thing I'm not enjoying (and won't begin to) are the long days. 9am leave the house, 8pm arrive home :(

The first project I've been given however is a patterning project for a client starting up his own mobile Moroccan food van, so the aim was to create a pattern/design we could digitally print to cover it.

What's also challenging about working here is that the boss likes to do everything using Adobe Illustrator, which to me (at times) can seem like a nightmare! Anyways...

1. Outline created using the pen tool to mimic the shape of a Moroccan lamp

2. Filigree/Natural design found to fill in gaps and create a different look

3. Flower design created using multiple shapes (very messy)

3a. Cleaned up flower design with the star of Morocco in the centre

All of these small components had to be tested out in tiles / whatever design I thought would fit the van well and colour would be a key issue. Today I think I have finished my preliminary ideas. Tomorrow the big boss will hopefully tell me where to go from there on... 

More pictures to come...