NEW PROJECT: Company Branding / Logo Design (Initial ideas)

FINALLY! I have a new project to work on at my internship and it's a branding one involving everything you can think of... logo, posters, website, shop graphics... the lot!

I've done all the preliminary research about industry competition and started putting a client presentation together so when the project is finished (I don't think i'll be here long enough to finish everything) - bits can be dropped in easily as there's already a template available. 

Today is the first day I've begun making some logos for the new company, who are calling themselves 'Coral'. I think the first obvious steps of designing the logo would be to do what I've done and go straight to working with coral shells and sea coral. 

With the first shell I think I am going to try to figure out a way to use this as a 'C' for the start of the company name 'Coral'.

-A Closeup of two of the shells-

-A closeup of two pieces of sea coral-

I have also tried to use a kind of hibiscus flower native to the company's startup country - Jamaica. I'm not too sure how I feel about these yet though...

- Close up of flower-

This is just the start. More to come soon...

Start Of The Summer Work: Moroccan Pattern Work

Yesterday, I began my first day at a graphic design company as an intern (and thankfully not the making cups of tea kind!) I've actually got some work to do! The office is fairly chilled out, with 3 of us as interns and a few 15 year olds on work experience running around and so far - so good. The only thing I'm not enjoying (and won't begin to) are the long days. 9am leave the house, 8pm arrive home :(

The first project I've been given however is a patterning project for a client starting up his own mobile Moroccan food van, so the aim was to create a pattern/design we could digitally print to cover it.

What's also challenging about working here is that the boss likes to do everything using Adobe Illustrator, which to me (at times) can seem like a nightmare! Anyways...

1. Outline created using the pen tool to mimic the shape of a Moroccan lamp

2. Filigree/Natural design found to fill in gaps and create a different look

3. Flower design created using multiple shapes (very messy)

3a. Cleaned up flower design with the star of Morocco in the centre

All of these small components had to be tested out in tiles / whatever design I thought would fit the van well and colour would be a key issue. Today I think I have finished my preliminary ideas. Tomorrow the big boss will hopefully tell me where to go from there on... 

More pictures to come...