Showing posts with label lingerie. Show all posts
Showing posts with label lingerie. Show all posts

Thursday, 8 August 2013

Branding Project: More Logo Tests

Last week I continued working on the 'Coral' project with some different ideas. 

Considering the brand is meant to have lingerie and swimwear strands (under the name of 'House Of Coral') then I thought of using something lacy looking to encompass this. Something girly, flirty and fun.




My first idea was to use something that looked like the lace you find around the top of a pair of stockings and then fill the centre with a title. I quite like how this looks overall but I'm not sure how well it'd work as a logo on its own.


From there I wanted to try something that would look like a cut-out / stencilled look - and possibly something that could be laser cut to achieve this...

This is where my ideas led me... 









I thought that this kind of design would work well if it was used for a clothes tag or a price tag.
The side design could be cut out with a laser and it could be quite elegant looking. 




Similarly, I thought that something like this might look nice for a tag or logo or shop front design.
However, as nice as it might look I was concerned with the practicality of cutting something out this small... There's bound to be a better way or simpler way to do something elegant and fun...

Further designs to follow soon... :)


Thursday, 1 August 2013

NEW PROJECT: Company Branding / Logo Design (Initial ideas)

FINALLY! I have a new project to work on at my internship and it's a branding one involving everything you can think of... logo, posters, website, shop graphics... the lot!

I've done all the preliminary research about industry competition and started putting a client presentation together so when the project is finished (I don't think i'll be here long enough to finish everything) - bits can be dropped in easily as there's already a template available. 

Today is the first day I've begun making some logos for the new company, who are calling themselves 'Coral'. I think the first obvious steps of designing the logo would be to do what I've done and go straight to working with coral shells and sea coral. 




With the first shell I think I am going to try to figure out a way to use this as a 'C' for the start of the company name 'Coral'.




-A Closeup of two of the shells-



-A closeup of two pieces of sea coral-


I have also tried to use a kind of hibiscus flower native to the company's startup country - Jamaica. I'm not too sure how I feel about these yet though...



- Close up of flower-


This is just the start. More to come soon...